Text4Air (a trademark of Creative Affinities Inc.) is a suite of
application tools developed and produced by Creative Affinities
to link a broadcaster's interactive activities with on-air graphics.

 

As broadcasters leverage the popularity of interactive mechanisms (web, SMS, ...)
for certain target demographics, material received from those viewers/users
may be used during broadcast events as an inducement to keep them
watching the broadcast channel (perhaps to see their message).

 

Since broadcast channels have stricter content regulations than interactive media,
strong authorization mechanisms are crucial to ensure aired material is proper.
 
A fully automated approach would introduce great risks of unsuitable material being sent to air, so Text4Air provides a flexible and efficient mechanism for ingesting received text (from your choice of interactive carrier and consolidator), together with a fully integrated authorization module.
 
The authorization module streamlines this critical process, as an integrated part
of the full delivery system, with flexibility for how received material is to be used.

 

Text4Air also includes advanced and direct interfacing with selected graphics platforms for timely on-air playout.

 

 

Please call or email for a personal discussion regarding Text4Air.

 

Copyright 2004 - 2008 Creative Affinities Inc.   This page was last updated 25 August 2008.