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Text4Air (a trademark of Creative Affinities Inc.) is a suite of application tools
developed and produced by Creative Affinities to link a broadcaster's interactive activities with on-air graphics.
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As broadcasters leverage the popularity of interactive mechanisms (web, SMS, ...)
for certain target demographics, material received from those viewers/users
may be used during broadcast events as an inducement to keep them watching the broadcast channel (perhaps to see their message).
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Since broadcast channels have stricter content regulations than interactive media,
strong authorization mechanisms are crucial to ensure aired material is proper.  
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A fully automated approach would introduce great risks of unsuitable material being sent to air, so Text4Air provides a flexible and efficient mechanism for ingesting received text (from your choice of interactive carrier and consolidator), together with a fully integrated authorization module.  
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The authorization module streamlines this critical process, as an integrated part
of the full delivery system, with flexibility for how received material is to be used.
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| Text4Air also includes advanced and direct interfacing with selected graphics platforms for timely on-air playout.
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| Please call or email for a personal discussion regarding Text4Air. |
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| Copyright 2004 - 2008 Creative Affinities Inc. |
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This page was last updated 25 August 2008. |
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