Creative Affinities - G2UI System

G²UI (a trademark of Creative Affinities Inc.) is an integrated suite of applications
developed and produced by Creative Affinities to provide enterprise-wide benefits
while managing particular broadcast graphics, typically within an automated
multi-channel environment.

The most significant strength of G²UI is its enterprise-wide approach, addressing
the different requirements and users in various departments within the broadcaster.

* It is not focused singularly on traffic, or programming, or promotions.

* It is not a central control fostered by engineering or by IT.

* Its functionality goes beyond the realm of operations, graphics production or master control.

Rather, it provides user-friendly mechanisms for each of these departments to ensure
that their intentions are actually prepared correctly for air.

The enterprise-wide approach also means that G²UI is highly scaleable,
to handle future enhancements such as:

* More output channels.

* A variety of video output formats.

* More than one scheduling system.

* Numerous software levels for the graphic devices.

* Remote locations (nationally or globally) for the scheduling or playout system(s).

* Remote locations (nationally or globally) accessing the G²UI system(s).

This system provides a direct link to relevant data normally maintained within the facility's scheduling/traffic and playout automation systems, regarding all program segments and interstitials. Information about these primary media events may be available via the corporate intranet reasonably soon after each item has been scheduled. There is no need to wait until every event on the next day's schedule is finalized before users are able to review the current state of the schedule details over the corporate WAN.

G²UI goes far beyond displaying important information as text. It also includes optional functionality for displaying images of relevant media and graphics over the same corporate WAN, permitting visual confirmation and quality control for the scheduled material long before its actual broadcast.

Please call or email for a personal discussion regarding G²UI .