Creative Affinities

Our primary focus is on the interplay between creativity and technology, in many fields including
broadcast graphics, professional audio, image capture and manipulation, theater and publishing.

Applicable technologies include sophisticated data management systems, such as those
integral to broadcast automation, or to news, elections, sports, weather, ...

Systems may range from interfaced accessories to fully integrated facilities.
Please explore your current area of interest via the information below.

G²UI (a trademark of Creative Affinities Inc.) is an integrated suite of applications developed, produced and supported by Creative Affinities to provide enterprise-wide benefits, both task-saving and opportunity-enabling, while managing a wide variety of events (including but not limited to graphics) within a broadcast schedule.

Branding, promotions, squeezes, sponsored content, media labelling, VoiceOvers, tone-triggers and more may all be managed simply via rules or manually, often with visualizations of graphic events for diverse users well prior to air. Advanced integration with Traffic and with Playout Automation allows users to concentrate on their primary task as part of the enterprise workflow.

Text4Air (a trademark of Creative Affinities Inc.) is an application that links a broadcaster's interactive activities with on-air graphics, as well as providing an effective process for internally programming timely auxiliary content for air.

Since a fully automated approach would introduce great risks of unsuitable material being sent to air, Text4Air provides a flexible and efficient mechanism for ingesting received text, together with a fully integrated authorization module.

Text4Air also includes advanced direct control of selected graphics platforms, so that material that has passed the authorization module may be aired via the graphics device promptly.

Integrated
Data Presentation
Systems Broadcasters often provide textual information to their viewers about topics of interest, even during regularly scheduled programming (such as "lower-third" tickers for sports/financial/news data). This data is normally received from a 3rd-party data provider. Creative Affinities and its affiliates then take this data source, extract from it for local interest, and present it to viewers using a style consistent with the broadcaster's creative wishes.

Integrated
Advisory
Systems Viewers typically rely on broadcasters as a convenient source of information, especially in times of extreme weather, when data about the weather itself or about resulting closings of schools or businesses is very important. Creative Affinities and its affiliates can provide reliable systems that attract viewers from competitors in the same broadcast market.

Please call or email (as on our contacts page) for specific information.